Smart Content for a Noisy Digital World
Because content that works isn’t optional anymore.
I write search-friendly content that helps small businesses get found, build trust, and turn visitors into customers—without the digital overwhelm.
If your site traffic is down, you're hearing scary things about AI and Google updates, and you’re not sure what to fix—breathe. You’re not alone.
I help small businesses cut through the chaos with content that’s clear, compelling, and built to work with today’s algorithms—especially AI-powered search engines.
Whether it’s homepage copy, blog posts, or your entire website strategy, I make sure every word does its job—so your business shows up, stands out, and actually connects.
No jargon. No pressure. Just smart, human-first content that keeps up with tech—so you don’t have to.
You Run the Business. I’ll Handle the Content.
You’re running a business, responding to customers, and updating your website when you can. SEO? AEO? AI content? It’s all noise—and you don’t have time to decode it.
That’s where I come in.
I’ve spent 20+ years writing for brands like Nike and McDonald’s—so I know how to build trust, shape perception, and move people to action. Now I bring that big-brand strategy to small businesses that want content with impact.
From blog articles to homepages, I handle the words (yes, including keywords), the structure (titles, headings, and layout), and the searchability—so your content gets seen, read, and acted on.
You get content that performs in search and sounds like you—because customers need to find you, trust you, and choose you.
Cut Through The Chaos.
The Rules Are Changing. That’s Your Opportunity.
If your traffic is dropping or your content feels outdated, you’re not alone.
Between Google’s latest algorithm shifts, AI-powered answers, and the rise of AEO, keeping up can feel like a moving target.
I help small businesses adapt with content built for how people search now—human-first, search-smart, and built to connect.
Because the more clearly you speak to your audience, the more likely Google is to send them your way.
My job? To make sure every page on your site earns its place—showing up in search, building trust, and turning visitors into customers.
The Experience Behind the Words
I’ve got the SEO and AEO expertise—rooted in strategy, not guesswork. I write content that aligns with search intent, helps you rank, and still sounds like a human (because it is).
I’m a storyteller first. Google rewards clarity, connection, and authenticity—and so do your customers. My background in brand messaging for Fortune 100s brings that to every project.
I use the speed and research of AI. But the insight, voice, and trust in the content? That’s still 100% human. That’s what converts.
What You Get (Besides Great Content)
I turn SEO/AEO confusion into clear, strategic content that works. You don’t need to understand algorithms—that’s my job.
Agility is baked in. As a freelance copywriter/brand strategist for small businesses, I move fast, pivot quickly, and deliver without layers of agency delay.
I blend data with emotional intelligence. Content that ranks and resonates is the goal—and that’s the balance I bring to every word.
In a digital world full of sameness, content that feels real isn’t just nice to have—it’s your edge.
“My team has engaged Dana on a number of projects and we could not be happier with what he's delivered. He's a brilliant writer and a sharp mind with real insight into how to communicate our vision and business goals. And he's fast don't - know how he does it but I always know his work will exceed expectation and be comfortably under deadline”.
Chris Hublein, CSO Triggar Media
www.triggarmedia.com